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Hammerhead Partners with Justin Williams and L39ION of Los Angeles

Brooklyn, N.Y., July 13th, 2021 - Hammerhead announced today a new partnership with Justin Williams and the L39ION of Los Angeles cycling team. To support both racing and training efforts, L39ION athletes now have complete access to Hammerhead’s performance technology suite through the use of the Karoo 2 cycling computer.  

Williams also joins the Hammerhead Advisory Board, sitting alongside four-time Tour de France winner Chris Froome, to collaborate with the Hammerhead team, share new innovative ideas, and improve cycling technologies for all. 

Utilizing the Hammerhead Karoo 2 and Heart Rate Monitor this past weekend at the Boise Twilight Criterium, the L39ION team raced to a first and second place finish in the Women’s race and a first, second, and third podium sweep in the Men’s race.

"I'm really excited about being able to work with the people at Hammerhead. With the Karoo 2 you're able to trust your computer to be accurate while choosing the data you see, which is hyper critical during important races like Boise Twilight.”

- Justin Williams, Founder of L39ION of Los Angeles. 

Hammerhead will work closely with L39ION to support race and training needs as the team continues to grow. Working together, L39ION and Hammerhead share the ethos of constant innovation and believe in pushing both norms and boundaries within the cycling community.

"We are proud to partner with the L39ION of Los Angeles team and welcome Justin Williams as a member of the Hammerhead Advisory Board. We look forward to both supporting and learning from the L39ION team, with big plans to incorporate new feedback and develop new technologies that will improve cycling for all." - Ross McGraw, Head of Marketing at Hammerhead. 

Hammerhead’s Karoo 2 is on sale now at Hammerhead.io

Images can be found here. Photo credit: Kit Karzen, @kitkarzen 

Press contact: press@hammerhead.io


About Hammerhead

Hammerhead is a technology company with a mission to inspire & empower all people to unlock their athletic potential through cycling. Visit www.hammerhead.io to learn more about Hammerhead and Karoo 2.


About L39ion of Los Angeles

Founded in 2019, L39ION of LA was created to advance the sport of cycling, eliminate boundaries, and promote diversity, representation, and inclusion.