Our Mission & Ethos
We are here to be the best – We are here to build the best team, and we are here to build the best product in our category. We're dedicated to mastering our craft, and we believe that being extraordinary at one thing is more valuable than being merely good at many. We will only build products that we believe will be the best in their class. We are fully focused on making Karoo the world’s best cycling computer. We are not interested in spreading ourselves thin to produce a wide range of products that won't push the boundaries of their categories.
We Believe in Balance
Life is short. We believe that you should spend it engaged in meaningful things, surrounded by people you admire, love, and respect. Time is the resource that we can never get back and we guard it as such. We do not value time in the seat for the sake of it. We believe in getting our work done and then getting on with the rest of life. We practice high velocity decision making. We value high quality people over process. The right people do not need to be told how to do things.
We come from diverse backgrounds, unified by a common mission: to inspire and empower everyone to unlock their athletic potential through cycling. Our care for one another, and our customers, informs everything we do. We love working hard at work worth doing. We believe in the magic of the wild and the power of nature to cleanse the soul. We embrace the suffering in a hard ride. We seek adventure and delight in challenge.