We explore routes long and meandering. We climb to the peaks and descend through the canyons. And as we move forward, we actualize the potential of the future. It is our calling; to chart the path that lies ahead and move intentionally into the unknown. There is no purpose more noble.
We are proud to announce that Hammerhead has joined the SRAM community of brands. The acquisition allows Hammerhead to remain a stand-alone brand within the SRAM portfolio where we will continue to focus on innovation, product advancement, and our company vision.
Written on the top tube of Maghalie Rochette’s bike are the words “Make it count.” For Maghalie, nothing haunts her more than the fear of laying in bed at night knowing that she could have given it more; that she could have pushed a little harder in training or been more present during a trip to the river with her family.
To be the best takes more than strength and heart. One must ride intelligently. One must anticipate upcoming turns, track critical data closely, and understand every rise of the upcoming climb to attack at just the right moment. To be the best requires being able to see what others can’t.
After crashing just weeks before the height of the 2019 racing season, Chris Froome has been training hard to return to cycling as he vies for a 5th Tour de France win. We are excited to bring you his story in this episode of our ‘Ride for More’ docuseries.